Expensive, precise, and correct for a narrow set of businesses.
We'll tell you if you're not one of them. LinkedIn Ads targets by job title, company, seniority and industry that no other platform matches, and suits high deal value and long cycles. If your average deal is under roughly $2,000, the maths usually doesn't work and we'll show you why rather than take the budget.
What is LinkedIn Ads?
Expensive, precise, and correct for a narrow set of businesses. LinkedIn targets by job title, company, seniority and industry that no other platform matches.
If your average deal is under roughly $2,000, the maths usually does not work and we will show you why rather than take the budget.
Why businesses need LinkedIn Ads
LinkedIn targets by job title, company, seniority and industry. No other platform offers this precision. It suits high deal value and long cycles.
LinkedIn is too expensive
Because you are paying for precise access to a specific, valuable, hard-to-reach professional audience.
LinkedIn leads are low quality
Usually the Lead Gen Forms are converting easily but the leads are not being qualified or followed up fast.
You are not sure if LinkedIn suits your business
Do the arithmetic. Take your average deal value and close rate, and compare them to LinkedIn's realistic cost per lead.
Business benefits
Targeting nothing else matches
Job title, company, seniority and industry — precision no other platform offers.
Suits high deal value, long cycles
If your average deal is under roughly $2,000, we'll show you why the maths doesn't work rather than take the budget.
Realistic budget conversation upfront
LinkedIn needs meaningful daily spend to learn from. Underfunding it produces expensive noise.
What it covers
Ready to get started?
Book a free strategy call and we'll outline exactly how this service can work for your business — no obligations, no jargon.
Book a Strategy CallOur approach
Viability arithmetic first. Precise targeting. Qualified pipeline, not vanity leads.
Viability arithmetic
Your deal value/close rate against LinkedIn's realistic CPL.
Precise targeting
By role, seniority, company, industry — precision no other platform offers.
Lead Gen Forms
Set up with qualification in mind, not just ease of submission.
Speed-to-lead
Lead scoring, routing and fast follow-up.
Who this is for
Good fit
- checkYour average deal value is over $2,000
- checkYou sell B2B products or services
- checkYou need to reach specific job titles or companies
- checkYou have a sales team that can follow up fast
Not a fit
- closeYour average deal value is under $2,000 — the maths does not work
- closeYou sell to consumers — that is Meta Ads
- closeYou have no sales team to follow up on leads
What makes us different
Targeting nothing else matches
Job title, company, seniority and industry — precision no other platform offers.
Suits high deal value, long cycles
If your average deal is under roughly $2,000, we will show you why the maths does not work.
Realistic budget conversation upfront
LinkedIn needs meaningful daily spend to learn from.
Services that connect
Google captures B2B buyers actively searching. LinkedIn reaches them before they search.
LinkedIn leads need qualification and fast follow-up.
Closed-loop reporting sends real outcomes back to LinkedIn.
Frequently Asked Questions
Everything you need to know about working with us.
It depends entirely on your deal value. LinkedIn's targeting is unmatched for B2B, and its clicks cost several times what other platforms charge. That high cost per lead is only justified if a customer is worth a lot.
Because you're paying for precise access to a specific, valuable, hard-to-reach professional audience. No other platform lets you target by exact job title, seniority and company the way LinkedIn does. The price reflects the precision.
Do the arithmetic. Take your average deal value and close rate, and compare them to LinkedIn's realistic cost per lead in your category. If winning a customer costs less than the customer is worth, with margin to spare, LinkedIn can work.
Forms that auto-fill from the user's LinkedIn profile, so someone can submit their details in seconds. They convert well because of that ease, but the same ease means people submit with low intent, so the leads need qualification.
Usually the Lead Gen Forms are converting easily but the leads aren't being qualified or followed up fast. A three-second form fill is often low intent — the fix is scoring, routing and fast follow-up, not abandoning LinkedIn.
Only if the small business sells high-value B2B products or services. A small consultancy selling $50,000 engagements can do very well on LinkedIn. Deal value matters far more than business size for LinkedIn viability.
Google captures B2B buyers who are actively searching for a solution. LinkedIn reaches B2B buyers by their professional identity before they search, when they may not know they have a need yet.
No. We commit to the honest viability assessment, precise targeting, proper funding, qualification and reporting on qualified pipeline. LinkedIn results depend on your offer, your follow-up and the auction.
You do. Your Campaign Manager, your Insight Tag, your lead data, your full history. We work in your account, and if you leave, you take everything with you.